These 5 AI Marketing Tools Are Changing the Game

Unless you’ve been living under a rock, you know that artificial intelligence has taken the digital marketing world by storm. It went from a few quirky tools you could play around with to powerful parts of a digital marketer’s arsenal. Now, you would be hard-pressed to find something that’s not going down the automation rabbit hole. AI tools for marketing play a huge role in digital marketing strategies, including content marketing, social media marketing, search engine optimization (SEO), email marketing automation, and even customer support.

Don’t be afraid; AI-powered software is not taking your job anytime soon. The fact is that despite the massive advancements made recently, AI still can’t fully replace a human. Instead, it remains a very helpful tool we can leverage to make our jobs run smoother and more efficiently — and even improve customer experience. With so many options out there, what are the best AI marketing tools?

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An Expert Example of Digital Ads-What They Are and How to Use Them

Ever since the explosion of the internet, traditional advertising practices are not all that businesses are focusing on in order to put themselves in front of their target audience. With the rise of digital marketing, marketing strategy has been able to evolve, and businesses have many more avenues to explore in order to promote themselves effectively and attract new customers.

Marketing campaigns have changed greatly in recent years, and some businesses are lagging behind. If you’re looking for an example of digital ads and how they can be used, look no further. We’ll cover the best of the best, and give you an expert look at how to use them out in the wild.

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What Are Customer Personas? Learn How to Know Your Target Audience

To sell your product or service, you need to know who you’re selling to.

But how do you do that? By investing hours and hours and thousands of dollars on complicated market research? By going out and interviewing tons and tons of your customer base? Sure, that might help, but what if you don’t have the time for all that? After all, you’ve got a business to run.

The good news is that there is a simple way to get to know your target customers that doesn’t involve all that. You just need one thing: a customer persona.

What’s a customer persona? We’re glad you asked.

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What Can You Do With Marketing Analytics? Boost Your Conversion Rates!

You know the best marketing teams keep a constant eye on their data – but when you look at your own dashboard all it does is give you a headache. We get it.

Don’t worry, you’re not alone. Marketing analytics can be tough to understand – in fact, there are whole fields of study devoted to understanding them. But you don’t need to get your Masters in business intelligence to be able to use your data to boost your marketing initiatives. We have all the info you need to know right here.

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