UI UX: Two Terms Important for Understanding the Basics of Good Website Design


You’ve heard these terms before. You’re not sure what they mean. Maybe at this point you’re too afraid to ask.

Don’t worry. We’re here to explain and keep it simple. Stick with us until the end and we’ll give you all the information you need to know to understand the basics of good website design.

A good website is key to the success of any business, whether you have digital products or not. The key to a good website is good website design. The key to good website design is good UX and UI designers.

So, let’s begin with the difference between the two.

Read more

Website vs. Domain: What’s the Difference, and Why Does it Matter?

You know that having an online presence is crucial to an effective marketing strategy. Whether you have an ecommerce business or a physical store, your company needs its own website to truly thrive.

The only problem is, you don’t know where to begin. DNS, SSL, website vs domain, it all sounds like sci-fi to you, and you can’t even begin to imagine what GoDaddy does.

The truth is, it isn’t as complicated as it sounds. Thanks to website builders like Squarespace and WordPress, and step-by-step web design tutorials, many beginners can build their brands’ online presence on their own and even master launching their own website.

If you’re looking to begin building the web pages for your business, but don’t know where to start, let us help you out. Good web development starts with the basics, and a great basic thing to know is the difference between your domain name and your website.

Read more

7 Reasons Why You Should Be Using a Social Media Content Calendar

Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience.

But there’s no doubt that the benefits of social media marketing are too many to ignore.

There’s no need to throw in the towel because there are too many social platforms to keep up with. Rather than chuck all hopes of running a successful social media campaign in the garbage, what you’ve got to do is develop a social media calendar.

Here’s why social media planning is one of the top social media management tools you need in your digital marketing strategy’s arsenal.

Read more

Why SEO is Important for Small Business and How to Build the Best Strategy

SEO is important for business.

For big business. For small business. For local business. For ecommerce business. SEO is important for business.

You keep hearing it. But you aren’t sure why SEO is important for business, or what it can do for you. Hell, maybe you’re not even sure what SEO even means.

With how quickly things keep changing, there’s no shame in having questions. And there’s no need to worry, either. We have all the answers you need about SEO strategies and the benefits of SEO to both big and small businesses.

Read more