Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It’s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).
For your marketing strategy to reach peak success, it has to reach your target audience. Understanding the differences between digital marketing vs. traditional marketing strategies can make or break your ad campaign’s chance of success.
Google algorithm updates have changed the way we look at SEO strategy. (In case you forgot, SEO is that search engine optimization stuff we won’t shut up about.) Our team of experienced digital marketers sees firsthand how technical SEO issues can prevent a website from achieving its full potential.
If you’re asking this question, it probably means it’s time.
Every local business needs an effective local SEO strategy to maximize visibility (even not-so-local businesses can still benefit). Local SEO makes sure you’re found by those who want to do business with you (without spending an arm and a leg on advertising campaigns that may or may not find your audience). To cut to the chase, your local search rankings should be a top priority. A local SEO audit is a good place to start. Listen to us, the professionals, when it comes to marketing business information.
It should always be a business goal to grow your business. To beef up brand awareness, an effective digital marketing strategy has to be a top priority. More often than not, the best digital marketing agency you can hire is local — because they know your audience. While any marketing firm can make a difference, a high-quality local digital marketing agency offers even more benefits. Trust us, we’d know.
Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.