What’s the Buzz About SEO Audits?

Your small business has recently launched a new site. Good job! Now you need to see if this part of your digital marketing plan is working. There’s only one problem: you don’t know how to figure that out. Don’t fret; our SEO experts are here to save the day and help you through this.

You need an SEO audit. Don’t freak out – it’s not bad. Many factors affect a site’s position in search results, but some simple tweaks can make a big difference. In this blog, we’ll break down what the SEO audit process is so your brand can be as awesome as us – uh, you.

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All the Steps of the Logo Design Process

A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades.

Exactly how does the logo design process work? You’ve come to the right place. We’ll walk you through the different steps that go into creating a logo for your company. Every agency’s process varies, but these are the general steps found in nearly every company’s logo design process.

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What’s the Difference Between CPA and CPC? Why Should You Care?

You’re trying to run a business. You’re trying to get things done. You might think that you’re done learning new acronyms and abbreviations. Wrong!

We’ve got two more for you. These two pricing models are part of any digital ad campaign: cost per click (CPC) and cost per action (CPA). So, CPA vs. CPC: why should I care about it? Does it affect my digital advertising strategy? Let’s dig a little deeper, shall we?

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Exploring Real World Digital Marketing Examples

Creating a digital marketing strategy is a vast and complex topic, but it’s one that every small business owner needs to be aware of. There are so many different channels and strategies that you can use to reach your target audience, and it can be difficult to know where to start.

Digital marketing is one of the most powerful ways to spread your brand and grow your business. However, it can be difficult to understand, especially if you don’t have any experience with it. Digital marketing platforms have evolved over time and continue to change rapidly as more new technologies enter the marketplace. Luckily you have us, and we’re going to give you some examples of digital marketing — and be there to help you with your own digital marketing strategy.

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Looking at Social Media Marketing Effectiveness: Is it Right for Your Business?

There’s no doubt that social media is a powerful marketing tool. But, like all tools, it’s only effective if you know how to use it correctly. In this blog post, we’ll explore social media marketing effectiveness and some concrete examples of successful social media campaigns. And finally, we’ll discuss the importance of engagement and how to measure it. So whether you’re a small business owner who’s new to social media marketing or you’re looking for ways to improve your current strategy, this blog post is for you.

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Go on a Lead Generation Journey With Digital Marketing

In the digital age, there’s no question that you need to be generating leads online. Wondering how? Digital marketing is the way to go. However, there are so many myths out there about lead generation and B2B sales.

Being the awesome team we are, we’re going to set the record straight for you by breaking down digital marketing lead generation strategies so you can drive traffic to your website and generate more leads.

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