Tag Archive for: Ad Campaign

SEO vs. Pay-Per-Click: Knowing the Difference and Which to Choose

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If you’re new to digital marketing, you may not be sure if you should use SEO or PPC ads to boost your conversion rates. Heck, if you’re really new, just knowing the difference between SEO vs Pay-Per-Click may be a struggle.

Understanding both and knowing when and why to use them is critical to search engine marketing (SEM) success. But if you’re panicking because you don’t know how to use PPC or what these terms even mean, don’t. We can break it down to the essentials without any time-consuming jargon.

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A Digital Marketing Must: Retargeting Ad Campaigns

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You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s a retargeting ad.

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How Do You Get a Higher Click-Through Rate?

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Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).

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