Tag Archive for: Graphic Design

Create Your Perfect Logo With These 7 Logo Design Tips

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One of the key parts of branding, and undoubtedly one of the most recognizable parts of a brand, is the logo. A good logo is eye-catching, and sticks in your mind after you see it. Think of the Apple logo: simple, clean, and timeless.

What makes this logo so iconic? For starters, the designer used good design principles. However, good principles alone cannot magically create a good logo. That’s why we are here to help you by providing you with seven of our best logo design tips.

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How to Create Your Ideal Brand Style Guide

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What do you think of when you think of strong brands? Most likely, you said something about their visual identity, whether it be their logo, colors, fonts, etc. While the other aspects of a brand are massively important, there is no denying the huge role that visuals play in a brand’s success.

Because of this, it is very beneficial for businesses, including small businesses, to include a brand style guide in their marketing strategy. A brand style guide serves as your company’s rulebook, dictating how branding elements should look and sound. Usually, as part of a brand book that details the entirety of your brand guidelines, your style guide contains all of the important visual brand elements that you need to achieve brand consistency.

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All the Steps of the Logo Design Process

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A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades.

Exactly how does the logo design process work? You’ve come to the right place. We’ll walk you through the different steps that go into creating a logo for your company. Every agency’s process varies, but these are the general steps found in nearly every company’s logo design process.

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