Tag Archive for: Content Marketing

These 5 AI Marketing Tools Are Changing the Game

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Unless you’ve been living under a rock, you know that artificial intelligence has taken the digital marketing world by storm. It went from a few quirky tools you could play around with to powerful parts of a digital marketer’s arsenal. Now, you would be hard-pressed to find something that’s not going down the automation rabbit hole. AI tools for marketing play a huge role in digital marketing strategies, including content marketing, social media marketing, search engine optimization (SEO), email marketing automation, and even customer support.

Don’t be afraid; AI-powered software is not taking your job anytime soon. The fact is that despite the massive advancements made recently, AI still can’t fully replace a human. Instead, it remains a very helpful tool we can leverage to make our jobs run smoother and more efficiently — and even improve customer experience. With so many options out there, what are the best AI marketing tools?

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Inbound vs Outbound Marketing: Know When (and How) to Use Each

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Inbound, outbound, all around you hear these terms, but what exactly do they mean? What’s the difference between inbound vs. outbound marketing? And how does knowing all this marketing jargon help you reach your potential customers?

We get it; it can be challenging to keep up with different marketing techniques. But – and we hate to break this to you, bud – it’s essential if you want to build brand awareness and boost your lead generation.

Don’t worry though, learning the difference between these marketing approaches doesn’t have to be too painful, we promise.

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Start Here: Email Marketing for Beginners

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One of the oldest forms of digital marketing, email marketing, is still just as effective as it was many years ago. In fact, it has become even more effective in recent years following the dreaded events of 2020. With people spending more time at home, ecommerce businesses have returned to email marketing – and have seen great success.

Email marketing is an excellent method for promotion, lead generation, brand awareness, and sales — all while staying cost-effective.

But how do businesses use email content to get conversions? Emails often include promotional material, coupons, content offers, etc. that can lead to a sale — and it often does! Email marketing campaigns have one of the highest average return on investment (ROI) of any digital marketing strategy.

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The Benefits of Blogging for Business — and How to Get Started

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Blogging is a powerful tool in content marketing strategy, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their writing skills, it’s often a digital marketing strategy that gets put on the back burner. 

But no more! Whether you’re a new business starting out or an older business ready to try your hand with online marketing, it’s worth trying to see how your website visitor numbers rise. You’re here reading this blog right now, aren’t you? Point: Lift Marketing.

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Revealing SEO Secret Treasures: A Guide to SEO Strategy for Entry-Level Marketers and Startups

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Greetings, fellow masters of marketing! Now that you’ve dabbled in the wide world of digital marketing, you’re prepared to take on the formidable beast that is SEO. Don’t worry; we’re here to help you navigate the perilous world of implementing search engine optimization into your marketing strategy. Gather your digital machetes, and let’s go on this audacious journey together to tackle your search engine rankings and nail down your SEO strategy.

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Ready for Your Close-Up? 8 Tips to Get Started With Video Marketing

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Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. 

Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay off as a part of your marketing efforts. So what are you waiting for? 

What’s that – you’re not sure how to get started? No worries – just follow these professional tips for video marketing and you’ll be walking the digital red carpet in no time. 
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Gaining the Edge: How to Do a Social Media Competitive Analysis

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Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them.

To make your social media strategy as effective as possible, you need to do a competitive analysis. You can learn important lessons from looking at the social media profiles of your rivals to improve your own strategy and guarantee success. Let us walk you through how to do a thorough social media competitor analysis.

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7 Reasons Why You Should Be Using a Social Media Content Calendar

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Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience.

But there’s no doubt that the benefits of social media marketing are too many to ignore.

There’s no need to throw in the towel because there are too many social platforms to keep up with. Rather than chuck all hopes of running a successful social media campaign in the garbage, what you’ve got to do is develop a social media calendar.

Here’s why social media planning is one of the top social media management tools you need in your digital marketing strategy’s arsenal.

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Do You Need to Try Influencer Marketing? (And What Is It?)

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Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It’s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).

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6 Examples of Lead Nurturing Strategies That Create Buying Customers

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There’s more to finding potential customers than cold outreach by sales reps. Lead nurturing is the art and science of forging relationships with prospective and current customers. It’s not a one-size-fits-all approach. Instead, it uses various tools and strategies to make it happen. Why wait? Let’s get into it.

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