Tag Archive for: Email Marketing

Start Here: Email Marketing for Beginners

One of the oldest forms of digital marketing, email marketing, is still just as effective as it was many years ago. In fact, it has become even more effective in recent years following the dreaded events of 2020. With people spending more time at home, ecommerce businesses have returned to email marketing – and have seen great success.

Email marketing is an excellent method for promotion, lead generation, brand awareness, and sales — all while staying cost-effective.

But how do businesses use email content to get conversions? Emails often include promotional material, coupons, content offers, etc. that can lead to a sale — and it often does! Email marketing campaigns have one of the highest average return on investment (ROI) of any digital marketing strategy.

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How to Nail a Strategic Email Sequence

Believe it or not, email marketing crushes other strategies in ROI (source: Demand Curve). It’s one of the most effective methods for reaching out to existing customers, building relationships, lead nurturing, and generating sales. But successful email marketing is way more than just hitting “send.” A lot goes into making the right (profitable) email sequence.

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Listen Up, Folks: We’re Breaking Down The Importance of Email Marketing

While some small business owners may focus more on other forms of digital marketing, sending out emails is one of many ways to reach your audience (with a high return on investment). Why is it so effective in sending marketing messages? Because basically everyone has access to their email non-stop thanks to their mobile devices.

When an email marketing campaign is done correctly, it can generate more leads, increase revenue, and establish stronger loyalty and brand awareness. Let’s break down why email marketing is important.

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Mastering the Different Types of Email Marketing

Email marketing is the smarter, faster, more targeted brother of postcards and brochures. Email lists, triggered email automation, and easy-to-use email templates allow you to save hours of specifically addressing and sending out mailers to your customers — because what small business has time for that?

Instead of licking a bunch of stamps, get direct access to the attention of both returning customers and new customers by using one (or many, many more) of these types of email marketing campaigns.   Read more

Everything You Need to Know to Get Started With Your Email Marketing Strategy

Did you know that email is the most effective digital marketing tool for small businesses? It’s true! It’s estimated that there will be nearly 4.6 billion global email users by 2025. That’s why it’s so important to learn the basics of email marketing efforts and how to get started.

In this blog post, we will discuss the different types of emails you can send, the best time to send them, and some effective email marketing strategies that will help you grow your business. Are you ready to learn how to craft the right email?

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