Entries by Sara Rogers

5 of the Best UX Design Tools for Beginners

User experience (UX) is everything when it comes to great website design. Between elements such as visual designs and functionality, there are many moving parts that come with the UX design process. To help make this a little easier for those who are new to UX design, we have compiled some of the best UX […]

How Do SEO and Website Design Work Together?

There are many ways in which website design best practices will play directly into search engine optimization (SEO) best practices. These ways of optimizing your website for SEO often have a way of making your website more usable and pleasant for users. This is entirely by design, as Google created their algorithm with the idea […]

A Simple Guide to Understanding Mobile Optimization

Are you noticing high bounce rates on your website? Not getting the traffic you’re looking for? Stuck with a low search ranking on Google? It could be because you’ve neglected mobile optimization. In recent years, mobile search has surpassed traditional desktop computer searches as the most frequent method of internet browsing, making mobile-friendliness a high […]

Is Social Media Advertising a Good Idea For You?

There’s just no escaping it; social media is a massive part of modern culture. With the growth of social media platforms like Facebook, Instagram, X (formerly known as Twitter), LinkedIn, and YouTube, among many others, came the growth of social media marketing. As time has gone on, social media users have begun to look to […]

Landing Page Best Practices: Up Your Lead Generation Game With These Tips

Landing pages are important. Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer. That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page […]

6 Tips for Top-Tier Website Design

A well-designed website is essential for any company or person trying to have a significant online presence in today’s digital world. Your professional website’s design is a crucial tool in your digital marketing arsenal. A great website acts as a digital showroom, spreading the message of your company and luring customers to learn more. If […]

Looking at the Most Important Website Design Elements

You can have the most amazing, high-quality content in the world, but if your website design elements are difficult to navigate (or just straight-up suck), then you’re missing out on a huge opportunity. If that wasn’t clear enough: in 2016 alone, people spent more than 7 billion hours on websites – almost twice as much […]

All the Steps of the Logo Design Process

A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades. Exactly how does the logo […]

Does Your Business Need A Website Redesign?

If you’re a small business owner considering a website overhaul, it’s time to get excited! Website redesigns take your online presence to the next level. Whether your current site is outdated, has poor functionality and performance, or you just want to refresh your brand image, a website redesign can help bring new life into your […]