Entries by Michaela Good

AI has Arrived – What Benefits Does it Bring to Your Marketing Strategy?

In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to engage their target audience and stand out in a competitive market. Artificial Intelligence (AI) has emerged as a revolutionary force in marketing owing to its rapid development and versatile applications. Artificial intelligence marketing empowers businesses to gain valuable insights, automates tasks such […]

Big Cities Are Overrated — Local Expertise Is Where It’s At

It should always be a business goal to grow your business. To beef up brand awareness, an effective digital marketing strategy has to be a top priority. More often than not, the best digital marketing agency you can hire is local — because they know your audience. While any marketing firm can make a difference, a […]

A Digital Marketing Must: Retargeting Ad Campaigns

You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s […]

Listen to These 8 Hot Digital Marketing Podcasts in 2023

We’re living in such a technology-based time and have so much knowledge at our fingertips that it only makes sense to incorporate it all into our lives, right? Finding the time to read and research is hard, especially if you’re a small business owner. Have you considered digital marketing podcasts as a way to get […]

How to Use a Google Business Profile

Let’s set the scene. So you’re a business owner ready to branch out into the digital marketing world but aren’t quite sure where to start. Hours of research have led you down many virtual rabbit holes. You just want to grow your brand, but now you have more questions than before. We have the answer. […]

What’s the Buzz About SEO Audits?

Your small business has recently launched a new site. Good job! Now you need to see if this part of your digital marketing plan is working. There’s only one problem: you don’t know how to figure that out. Don’t fret; our SEO experts are here to save the day and help you through this. You […]

What is a Local SEO Campaign? Walking You Through the Foundation

Your small business serves the local community. Customers searching for local businesses are looking to find you and your business. How did that happen? Through a local SEO campaign. A local seo campaign is a digital marketing strategy that helps businesses rank higher in Google when customers search for your goods or services, or similar […]