You may think that your small business can’t compete with the big dogs when it comes to placing high on the search engines. You may think that because you only have a brick-and-mortar store in your hometown that small business SEO is a waste of time. You may think that a traditional store only needs […]
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Entries by Michaela Good
In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to engage their target audience and stand out in a competitive market. Artificial Intelligence (AI) has emerged as a revolutionary force in marketing owing to its rapid development and versatile applications. Artificial intelligence marketing empowers businesses to gain valuable insights, automates tasks such […]
It should always be a business goal to grow your business. To beef up brand awareness, an effective digital marketing strategy has to be a top priority. More often than not, the best digital marketing agency you can hire is local — because they know your audience. While any marketing firm can make a difference, a […]
You may not know exactly what a retargeting campaign is, but maybe you’ve visited a website, clicked around, even put an item in your shopping cart, and then, for whatever reason, left. Then, maybe days or weeks go by, and you see an advertisement for the product that slipped away. What the hell? Surprise: it’s […]
There’s more to finding potential customers than cold outreach by sales reps. Lead nurturing is the art and science of forging relationships with prospective and current customers. It’s not a one-size-fits-all approach. Instead, it uses various tools and strategies to make it happen. Why wait? Let’s get into it.
We’re living in such a technology-based time and have so much knowledge at our fingertips that it only makes sense to incorporate it all into our lives, right? Finding the time to read and research is hard, especially if you’re a small business owner. Have you considered digital marketing podcasts as a way to get […]
Let’s set the scene. So you’re a business owner ready to branch out into the digital marketing world but aren’t quite sure where to start. Hours of research have led you down many virtual rabbit holes. You just want to grow your brand, but now you have more questions than before. We have the answer. […]
Your small business has recently launched a new site. Good job! Now you need to see if this part of your digital marketing plan is working. There’s only one problem: you don’t know how to figure that out. Don’t fret; our SEO experts are here to save the day and help you through this. You […]
You’re trying to run a business. You’re trying to get things done. You might think that you’re done learning new acronyms and abbreviations. Wrong! We’ve got two more for you. These two pricing models are part of any digital ad campaign: cost per click (CPC) and cost per action (CPA). So, CPA vs. CPC: why […]
Your small business serves the local community. Customers searching for local businesses are looking to find you and your business. How did that happen? Through a local SEO campaign. A local seo campaign is a digital marketing strategy that helps businesses rank higher in Google when customers search for your goods or services, or similar […]