The Weight Room

Strengthening your business one blog at a time. We cover everything marketing from email newsletters to Google ads — and everything in between

How to Use a Google Business Profile

December 2, 2022/in Lift Blog/by Quenton Cross

Let’s set the scene.

So you’re a business owner ready to branch out into the digital marketing world but aren’t quite sure where to start. Hours of research have led you down many virtual rabbit holes. You just want to grow your brand, but now you have more questions than before.

We have the answer. Learn how to use your Google Business Profile (GBP). Because we’re so awesome, this blog walks you through what a Google Business Profile is, how to make one, and explains why optimizing it is so damn important.

What You Gotta Know About Off-Page SEO

December 2, 2022/in Lift Blog/by Dan Reash

In simple terms, SEO (Search Engine Optimization) is the set of actions you take to get your website found. You DO want it found, don’t you? Of course! But not all SEO is the same. For starters, there’s on-page SEO, which covers all of the strategies on your website to improve your ranking on search engine results pages (SERPs). On-page SEO includes important factors like high-quality content, internal linking, and optimization of heading, image, and title tags.

Already confused? Refresh your knowledge of on-page SEO if you need to, but come right back!

But that’s not what this blog is about. So, what is off-page SEO? Sometimes called “off-site SEO,” this umbrella term covers all the strategies used off of a web page to improve its search engine ranking factor. Let’s find out about what they are and how they help your page ranking, which, in turn, helps your site get found by searchers.

What’s the Deal With Digital Marketing Conversion Rates?

December 2, 2022/in Lift Blog/by Dan Reash

While you probably have a general idea of what a digital marketing conversion rate is, you might not know why it’s important to your business. That’s why you’re here, reading this blog.

Learning about average conversion rates can be confusing — we get it. We want to help you launch your new product or service, so here are some foundations about conversion rates and conversion optimization.

The Weight Room

How to Use a Google Business Profile

What You Gotta Know About Off-Page SEO

What’s the Deal With Digital Marketing Conversion Rates?

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