Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters.
That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup looking to expand brand awareness or you’re a seasoned small (or large) business.
There’s an important style to press releases, whether you’re sending information to news outlets about a product launch or upcoming event. Don’t believe us? Keep reading to find out how to write a press release.