The Weight Room

Strengthening your business one blog at a time. We cover everything marketing from email newsletters to Google ads — and everything in between

A folder filing system with “press release” as a tab.

How a Press Release Can Be Your Ticket to Stardom

August 23, 2023/in Lift Blog/by Lauren Moliterno

Thanks to social media, it’s not necessarily a pain in the ass anymore to get information about a new product or a jazzy event in front of reporters.

That doesn’t mean you should still skimp out on sending formal press releases. They’re a good marketing tool to send to news outlets, whether you’re a startup looking to expand brand awareness or you’re a seasoned small (or large) business.

There’s an important style to press releases, whether you’re sending information to news outlets about a product launch or upcoming event. Don’t believe us? Keep reading to find out how to write a press release.

What Are Internet Cookies? Your Need-to-Know FAQ Guide

August 22, 2023/in Lift Blog/by Becky Bertuzzi

You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We kid – but really, internet terms can be so confusing so you’ve likely wondered what exactly a cookie is and why so many pages feel the need to warn you about them.

Well, you don’t need to feel lost anymore. We’re going to cover the basics of what a cookie is – web cookies, that is, not the baked ones.

Behind the Scenes: Pulling Back the Curtain of Influencer Marketing

August 21, 2023/in Lift Blog/by Morgan Sebastian

How many times have you scrolled through your social media feeds and stopped on an influencer’s post promoting a product or service? That’s the power of influencer marketing.

The rise in popularity of influencers has made them invaluable to businesses looking for ways to engage with their customers and increase brand awareness. Understanding exactly who a successful influencer is often comes with many questions. If you find yourself scratching your head and wondering just what makes an influencer good at their job, or if they’re right for your brand, never fear – we’ve got those answers and more right here.

The Weight Room

How a Press Release Can Be Your Ticket to Stardom

What Are Internet Cookies? Your Need-to-Know FAQ Guide

Behind the Scenes: Pulling Back the Curtain of Influencer Marketing

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