Tag Archive for: Digital Marketing

Exploring Real World Digital Marketing Examples

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Creating a digital marketing strategy is a vast and complex topic, but it’s one that every small business owner needs to be aware of. There are so many different channels and strategies that you can use to reach your target audience, and it can be difficult to know where to start.

Digital marketing is one of the most powerful ways to spread your brand and grow your business. However, it can be difficult to understand, especially if you don’t have any experience with it. Digital marketing platforms have evolved over time and continue to change rapidly as more new technologies enter the marketplace. Luckily you have us, and we’re going to give you some examples of digital marketing — and be there to help you with your own digital marketing strategy.

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Go on a Lead Generation Journey With Digital Marketing

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In the digital age, there’s no question that you need to be generating leads online. Wondering how? Digital marketing is the way to go. However, there are so many myths out there about lead generation and B2B sales.

Being the awesome team we are, we’re going to set the record straight for you by breaking down digital marketing lead generation strategies so you can drive traffic to your website and generate more leads.

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A “Top of the Funnel” Look At The Digital Marketing Funnel

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If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream.

Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom.

Each digital marketing funnel stage is different, using different tactics for a different audience. Use this conversion funnel model to easily understand where potential customers are in the purchasing process to target them accordingly. Embrace this type of digital marketing sales funnel to maximize conversions and offer your audience a great user experience.

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Look At These 5 Things When Looking At Digital Marketing Agencies

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You have an amazing idea for a service, and you want to bring it to the masses. How do you market your genius idea? You hire a digital marketing agency.

We’re in the electronic age where everyone is online and they can find everything they need online, too. So it’s a no-brainer: you need an online presence to reach people. In a world where everything from recipes to videos on changing out your car’s transmission are available online, a digital agency is the way to go. To make a splash in an overly saturated internet, you need a team of people who know how online marketing works — and how to use it to your advantage.

Whether you’re a startup in Silicon Valley, California or a small business in Youngstown, Ohio, there are some universal questions to ask yourself when searching for a marketing agency. It can get overwhelming thinking about ways to build brand awareness, so leave it to a marketing team made up of experts who know how to conduct (and utilize) market research.

There’s so much information that goes into digital advertising, but don’t worry. We’re going to look at five different areas to help you vet the top digital marketing agencies for your idea. That way you can pass the torch and let your marketing team run with their approach.

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How Should Your Business Use Social Media in 2022?

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The best way to use social media in 2022 is to be human. Hear us out.

Social media is the key to engaging with customers, building relationships and increasing brand awareness. If you’re not using social media in your marketing strategy, what the hell are you planning? You’re risking alienating potential customers and missing out on valuable opportunities to grow your business. Have you asked yourself how businesses should use social media? You have if you’re reading this, and that’s why we’ve put together this information on how businesses use social media marketing in 2022.

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Breaking Down A Digital Marketing Strategy

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You’ve heard the saying “consistency is key,” and it’s a large component of a digital marketing strategy. From posting on social media channels to the tone of your brand, consistency is what helps achieve business goals.

What’s a digital marketing strategy, exactly? It’s the way ideas are organized to establish an internet presence or to create brand awareness. Digital marketing channels are used to advertise a brand, including social media, search engine optimization (SEO), podcasts, Google ads and anything else digital. Think of a digital marketing strategy as a series of goals to help you accomplish a large goal. Ultimately, it’s a way to reach new customers through digital channels.

We know, we know. It sounds like a lot, but don’t worry. We’re going to review different online strategies that make up a digital marketing strategy.

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Why Is Digital Marketing Important in 2022 — and Should You Make the Switch?

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Digital marketing is one of the most effective ways to market a business. Digital marketing techniques provide flexibility, scalability, and personalization that traditional advertising can’t match. As more people go online for information about products and services, digital marketing becomes increasingly important for businesses that actually want to keep up with the times. So, why is digital marketing important? We’ll tell you.

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