Tag Archive for: Digital Marketing

SEO vs. Pay-Per-Click: Knowing the Difference and Which to Choose

/in /by

If you’re new to digital marketing, you may not be sure if you should use SEO or PPC ads to boost your conversion rates. Heck, if you’re really new, just knowing the difference between SEO vs Pay-Per-Click may be a struggle.

Understanding both and knowing when and why to use them is critical to search engine marketing (SEM) success. But if you’re panicking because you don’t know how to use PPC or what these terms even mean, don’t. We can break it down to the essentials without any time-consuming jargon.

Read more

The Benefits of Blogging for Business — and How to Get Started

/in /by

Blogging is a powerful tool in content marketing strategy, providing a range of benefits that can significantly impact your business’s bottom line. But for those who are less confident in their writing skills, it’s often a digital marketing strategy that gets put on the back burner. 

But no more! Whether you’re a new business starting out or an older business ready to try your hand with online marketing, it’s worth trying to see how your website visitor numbers rise. You’re here reading this blog right now, aren’t you? Point: Lift Marketing.

Read more

Ready for Your Close-Up? 8 Tips to Get Started With Video Marketing

/in /by

Even if you’re a small business, you should still be a global star – and you can be with the right video marketing strategy. 

Now, thanks to social media and the high-quality cameras on cell phones, everyone can get in on the movie making game. It’s fun, it’s easy – and it can really pay off as a part of your marketing efforts. So what are you waiting for? 

What’s that – you’re not sure how to get started? No worries – just follow these professional tips for video marketing and you’ll be walking the digital red carpet in no time. 
Read more

What Are Internet Cookies? Your Need-to-Know FAQ Guide

/in /by

You’ve probably seen the little pop-up on web pages that says “warning, this site uses cookies to improve your experience.” Maybe when you’ve seen it, you’ve thought that yes, a delicious fresh-baked cookie would improve your browsing experience a great deal but were confused because of course, the website never delivers the promised treat. We kid – but really, internet terms can be so confusing so you’ve likely wondered what exactly a cookie is and why so many pages feel the need to warn you about them.

Well, you don’t need to feel lost anymore. We’re going to cover the basics of what a cookie is – web cookies, that is, not the baked ones.

Read more

Landing Page Best Practices: Up Your Lead Generation Game With These Tips

/in /by

Landing pages are important.

Sure, your homepage is great at greeting your customers, but it’s your product landing pages that’s going to convert them from potential customer to customer.

That’s why to boost your conversion rate, you’ve got to make sure your following landing page best practices. From a killer CTAs to compelling landing page copy – every part has to be working toward making a conversion. Any distractions and you risk having your potential customers walk away.

Are you freaking out? Sorry – didn’t mean to scare you. We just take this stuff really seriously. But you can calm down – we’re going to tell you everything you need to know to lift your landing pages from good to great.

Read more

Video Marketing Matters: How To Keep Up With the Trend

/in /by

Everybody wants to be a star. Which makes it no surprise that many businesses are now turning to online video production as a way to build brand awareness as a part of their digital marketing strategy.

Video marketing is easier to do than ever, and showing consistent growth on the number of marketers who use it. If you’re struggling to call “ACTION” on your own video marketing campaign, or don’t know how to capitalize on the different kinds of video content trending right now, then you’ve come to the right place.

Let’s get you ready for your close up.

Read more

Get the Most Out of Your Small Business SEO – How to Maximize Your SERPs Ranking

/in /by

You may think that your small business can’t compete with the big dogs when it comes to placing high on the search engines. You may think that because you only have a brick-and-mortar store in your hometown that small business SEO is a waste of time. You may think that a traditional store only needs traditional marketing strategies.

No offense, but you may be wrong.

Whether you have a big or small business, a physical or ecommerce store – a strong online presence is important. When potential customers are looking for your product, they’re turning to search engines. So you need to make sure your local business is turning up there, too.

Small business SEO doesn’t have to cost you big dollars and can help you extend your reach to a whole new target audience. Plus, with a little know-how it’s not so hard to get started. Let’s get you on your way.

Read more

MarTech Stack Review: Do You Use the Right Tools to Achieve Digital Marketing Success?

/in /by

Tech is always growing, always changing, and as a result, so are digital marketing strategies.

To make sure your marketing campaigns are performing well, you need to make sure your MarTech stack is stacked with the most up-to-date and effective marketing tools as possible.

Read more

AI has Arrived – What Benefits Does it Bring to Your Marketing Strategy?

/in /by

In today’s fast-paced and digitally-driven world, businesses are constantly seeking innovative ways to engage their target audience and stand out in a competitive market. Artificial Intelligence (AI) has emerged as a revolutionary force in marketing owing to its rapid development and versatile applications.

Artificial intelligence marketing empowers businesses to gain valuable insights, automates tasks such as email marketing, and delivers personalized experiences that foster customer engagement and loyalty. If you’re unsure of the impact  AI has on marketing strategies and how it has the potential to transform customer interactions with companies, then stay tuned – we’ve got news for you.

Read more

SEO vs SEM: What’s the Difference, and Which One is Right for You?

/in /by

There sure are a lot of acronyms in digital marketing, huh? SEO, SEM, CTR, PPC, CPA, CPC, OPP – okay so that last one is actually from ‘90s hip hop, but still, you get the picture.

It can be confusing. Especially because some are so similar. Take SEO and SEM. SEO you might have somewhat of a handle on – after all, it’s a pretty big deal nobody, especially us, can stop talking about – but SEM?

It’s a lot to take in – and sometimes when tech writers in the industry try to explain these terms, it seems like their target audience is made up of aliens. All you want to know – in the simplest terms possible – is the difference between SEO vs SEM.

Well, we got good news for you – that’s exactly what you’re about to get.

Read more