What makes brands like Apple, Nike, McDonald’s, or Coca-Cola so recognizable? Aside from being enormous companies, they are four of the strongest and most recognizable brands in the world. For businesses looking to flourish and succeed in today’s quickly changing and intensely competitive business environment, developing a strong brand has become crucial.
Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them.
To make your social media strategy as effective as possible, you need to do a competitive analysis. You can learn important lessons from looking at the social media profiles of your rivals to improve your own strategy and guarantee success. Let us walk you through how to do a thorough social media competitor analysis.
You know that having an online presence is crucial to an effective marketing strategy. Whether you have an ecommerce business or a physical store, your company needs its own website to truly thrive.
The only problem is, you don’t know where to begin. DNS, SSL, website vs domain, it all sounds like sci-fi to you, and you can’t even begin to imagine what GoDaddy does.
The truth is, it isn’t as complicated as it sounds. Thanks to website builders like Squarespace and WordPress, and step-by-step web design tutorials, many beginners can build their brands’ online presence on their own and even master launching their own website.
If you’re looking to begin building the web pages for your business, but don’t know where to start, let us help you out. Good web development starts with the basics, and a great basic thing to know is the difference between your domain name and your website.
For your marketing strategy to reach peak success, it has to reach your target audience. Understanding the differences between digital marketing vs. traditional marketing strategies can make or break your ad campaign’s chance of success.
It should always be a business goal to grow your business. To beef up brand awareness, an effective digital marketing strategy has to be a top priority. More often than not, the best digital marketing agency you can hire is local — because they know your audience. While any marketing firm can make a difference, a high-quality local digital marketing agency offers even more benefits. Trust us, we’d know.
We’re living in such a technology-based time and have so much knowledge at our fingertips that it only makes sense to incorporate it all into our lives, right? Finding the time to read and research is hard, especially if you’re a small business owner. Have you considered digital marketing podcasts as a way to get information?
Keep reading, because in this blog we’re going to talk about some of the best digital marketing podcasts by marketing experts geared toward growing your marketing skills, especially if you’re a beginner in the marketing game.
Are you trying to get ahead in the digital marketing game? Well, if you don’t understand or optimize your click-through rate (CTR), you won’t get very far. We know what your next questions are. How is CTR measured? Why does it matter so much? Allow us to explain! Let’s look at this aspect of an ad campaign and what makes a good click-through rate (so that you can hit that goal for yourself).
While you probably have a general idea of what a digital marketing conversion rate is, you might not know why it’s important to your business. That’s why you’re here, reading this blog.
Learning about average conversion rates can be confusing — we get it. We want to help you launch your new product or service, so here are some foundations about conversion rates and conversion optimization.
Yes, we’re the experts on digital marketing. But that doesn’t mean we do absolutely everything ourselves. In fact, you know real marketing masters like us use an arsenal of digital marketing tools to make sure everything we do is the best it can be.
Making a digital marketing strategy come to life – and be successful – takes a lot of moving parts. That’s why there are certain digital marketing tools for different aspects of online marketing, from email marketing automation to analytics tools. Let’s take a look.
You’re trying to run a business. You’re trying to get things done. You might think that you’re done learning new acronyms and abbreviations. Wrong!
We’ve got two more for you. These two pricing models are part of any digital ad campaign: cost per click (CPC) and cost per action (CPA). So, CPA vs. CPC: why should I care about it? Does it affect my digital advertising strategy? Let’s dig a little deeper, shall we?
558 East Main Street, Canfield, OH 44406
330-272-9632
