Everything You Need to Know to Get Started With Your Email Marketing Strategy

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Did you know that email is the most effective digital marketing tool for small businesses? It’s true! It’s estimated that there will be nearly 4.6 billion global email users by 2025. That’s why it’s so important to learn the basics of email marketing efforts and how to get started.

In this blog post, we will discuss the different types of emails you can send, the best time to send them, and some effective email marketing strategies that will help you grow your business. Are you ready to learn how to craft the right email?

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Content Marketing Is Important – Here’s Why

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Why is content marketing important? It’s not just a trend; it’s an established strategy that savvy business owners have used for years to gain visibility and engagement with their target audience.

Whether you’re a startup or a well-established business, understanding why content marketing is important for your online presence can help elevate your brand awareness and increase sales long-term. Here’s why quality content creation is one of the best investments you can make for your business today.

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Does Your Business Need A Website Redesign?

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If you’re a small business owner considering a website overhaul, it’s time to get excited! Website redesigns take your online presence to the next level. Whether your current site is outdated, has poor functionality and performance, or you just want to refresh your brand image, a website redesign can help bring new life into your digital home.

A great way to determine if you need a website rebrand is to see what’s (not) working on your current site. Determining whether or not you should take on a website redesign project can be complicated, but it doesn’t have to be. So, how do you determine if you need an entirely new website?

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What Are Different Social Media Channels, And How Are They Used?

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There are so many social media marketing channels out there, how could you possibly keep track? Each channel has its own audience and content format, so you have to tailor your content accordingly.

With a new social media platform popping up seemingly every day, it makes sense to focus on the major leaguers. In this blog post, we discuss the main social media channels, the types of content that thrive there, and how you can use it to promote your small business.

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What is On-page SEO and How Does it Affect Your Website?

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If there’s anything we enjoy talking about, it’s search engine optimization, or SEO. Why? It’s arguably the most important component of websites. No SEO (page ranking), no web traffic. Plus, we like to stay on top of trends and best practices then pass that information to you.

Today we’re taking it a step further with SEO best practices. What is on-page SEO, and how can you optimize your site for the best search results? As part of your digital marketing strategy, you should incorporate some practices that will help make on-page SEO the best for you.

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Look At These 5 Things When Looking At Digital Marketing Agencies

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You have an amazing idea for a service, and you want to bring it to the masses. How do you market your genius idea? You hire a digital marketing agency.

We’re in the electronic age where everyone is online and they can find everything they need online, too. So it’s a no-brainer: you need an online presence to reach people. In a world where everything from recipes to videos on changing out your car’s transmission are available online, a digital agency is the way to go. To make a splash in an overly saturated internet, you need a team of people who know how online marketing works — and how to use it to your advantage.

Whether you’re a startup in Silicon Valley, California or a small business in Youngstown, Ohio, there are some universal questions to ask yourself when searching for a marketing agency. It can get overwhelming thinking about ways to build brand awareness, so leave it to a marketing team made up of experts who know how to conduct (and utilize) market research.

There’s so much information that goes into digital advertising, but don’t worry. We’re going to look at five different areas to help you vet the top digital marketing agencies for your idea. That way you can pass the torch and let your marketing team run with their approach.

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Why Should I Care About Brand Guidelines? Why Do They Matter?

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Trust us – you need to establish brand guidelines. But how do you do that? Many business owners don’t even know what they are; that’s why we’re here.

Think of your brand as a person. Brand guidelines are all the different parts that make up this person’s personality (a.k.a. brand identity). Let’s just dive right in.

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What is a Local SEO Campaign? Walking You Through the Foundation

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Your small business serves the local community. Customers searching for local businesses are looking to find you and your business. How did that happen? Through a local SEO campaign.

A local seo campaign is a digital marketing strategy that helps businesses rank higher in Google when customers search for your goods or services, or similar brands. We get it – this is technology and it can seem like a lot. But don’t worry. We’re pros at this stuff. We’re going to explain how local SEO can benefit your business and about Google Business Profile so searchers can find you online.

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Website Design vs. Web Development: Is There A Difference?

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There’s no doubt that the internet has revolutionized how we do business and live our lives. Who isn’t on the internet at any given point in a day? Here’s the thing: there is a team that develops every single thing connected to the web.

There are two main players in the world of web: website design vs. web development. While these two disciplines are different, ultimately they work together, sometimes blending, to create a functional website. Search engine optimization (SEO) web design is making a website that leads to higher search engine rankings, which we’re guessing you probably want.

Think of it this way: Your website is the structure that was designed by web designers, or architects. Web development is the construction portion, with the people in charge (software engineers) like contractors.

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What Is A Content Marketing Strategy & How Do You Create One That Works?

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Why would a restaurant or car repair shop spend time and energy on content marketing efforts? We understand that it could be confusing, so let us explain how a content marketing strategy can help your small business thrive — no matter the industry.

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