All the Steps of the Logo Design Process

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A logo identifies a company and a brand at a glance. The best logos are simple and timeless – designing a great logo is almost like capturing lightning in a bottle. That’s why the logos of many of the world’s largest and most successful businesses only change incrementally over decades.

Exactly how does the logo design process work? You’ve come to the right place. We’ll walk you through the different steps that go into creating a logo for your company. Every agency’s process varies, but these are the general steps found in nearly every company’s logo design process.

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What’s the Difference Between CPA and CPC? Why Should You Care?

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You’re trying to run a business. You’re trying to get things done. You might think that you’re done learning new acronyms and abbreviations. Wrong!

We’ve got two more for you. These two pricing models are part of any digital ad campaign: cost per click (CPC) and cost per action (CPA). So, CPA vs. CPC: why should I care about it? Does it affect my digital advertising strategy? Let’s dig a little deeper, shall we?

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Exploring Real World Digital Marketing Examples

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Creating a digital marketing strategy is a vast and complex topic, but it’s one that every small business owner needs to be aware of. There are so many different channels and strategies that you can use to reach your target audience, and it can be difficult to know where to start.

Digital marketing is one of the most powerful ways to spread your brand and grow your business. However, it can be difficult to understand, especially if you don’t have any experience with it. Digital marketing platforms have evolved over time and continue to change rapidly as more new technologies enter the marketplace. Luckily you have us, and we’re going to give you some examples of digital marketing — and be there to help you with your own digital marketing strategy.

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Looking at Social Media Marketing Effectiveness: Is it Right for Your Business?

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There’s no doubt that social media is a powerful marketing tool. But, like all tools, it’s only effective if you know how to use it correctly. In this blog post, we’ll explore social media marketing effectiveness and some concrete examples of successful social media campaigns. And finally, we’ll discuss the importance of engagement and how to measure it. So whether you’re a small business owner who’s new to social media marketing or you’re looking for ways to improve your current strategy, this blog post is for you.

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Go on a Lead Generation Journey With Digital Marketing

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In the digital age, there’s no question that you need to be generating leads online. Wondering how? Digital marketing is the way to go. However, there are so many myths out there about lead generation and B2B sales.

Being the awesome team we are, we’re going to set the record straight for you by breaking down digital marketing lead generation strategies so you can drive traffic to your website and generate more leads.

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Is Your Website’s Technical SEO Holding it Back?

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Is your website holding you back from getting the search traffic you deserve? It may not be what’s on your site — technical SEO issues could prevent ranking well with search engines.

The good news is that there are plenty of ways to fix these problems, and we know how. (Don’t worry, we’ll share!) Learn some of the most common issues preventing your website from getting found on Google (or other search engines if you’re into that sort of thing).

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Don’t Just Wing It: Have a Social Media Marketing Plan

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Let’s cut to the chase. If you’re asking, “Do I need a social media marketing plan?” You probably do. Social media marketing efforts are a type of content marketing campaign that helps you create high-quality content that your target audience wants to see — on the social media platforms they’re already on.

Learn some of the basics of social media marketing planning, including how to identify your target audience and monitor if your plan is working. So if you want to develop your social media marketing strategy, keep reading!

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What’s the Best Branding Strategy?

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Whether you’re a small business or a Fortune 500 company, branding is important. The biggest brands in the world all have one thing in common: their brand stands out from the competition.

Strong brand awareness is one of the most valuable assets for your business because it provides employees with direction, increases the value of your company on Wall Street, makes acquiring new customers easier and, more importantly, creates loyalty among existing customers.

It doesn’t matter if you’re a small business or a startup with your sights on global domination; learn some of the best branding examples and how to emulate them for a successful branding process.

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A “Top of the Funnel” Look At The Digital Marketing Funnel

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If you’ve changed the oil in your car, you probably used a funnel. It provides a more controlled flow of liquid, collecting a lot on top and streamlining it to a manageable stream.

Use that to picture the digital marketing funnel: broad on top and narrow towards the bottom.

Each digital marketing funnel stage is different, using different tactics for a different audience. Use this conversion funnel model to easily understand where potential customers are in the purchasing process to target them accordingly. Embrace this type of digital marketing sales funnel to maximize conversions and offer your audience a great user experience.

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5 Reasons Blogging Needs to be Part of Your Content Marketing

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If you’re new to content marketing, you may wonder what role blogging plays in a successful strategy. Blogging content marketing is one of the most important pieces of an inbound marketing puzzle. It can help attract new customers to your small business, convert leads into buyers, and improve your search engine rankings.

If you’re looking to get the most out of digital marketing, blogging needs to be part of your content marketing strategy. In this blog post, we will discuss five reasons why blogging needs to be part of your content marketing strategy.

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