Gaining the Edge: How to Do a Social Media Competitive Analysis

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Social media strategy has become a crucial component of every company’s marketing strategy in the current digital era. It’s essential to have a thorough awareness of what your rivals are doing on social media if you want to stay one step ahead of the game and surpass them.

To make your social media strategy as effective as possible, you need to do a competitive analysis. You can learn important lessons from looking at the social media profiles of your rivals to improve your own strategy and guarantee success. Let us walk you through how to do a thorough social media competitor analysis.

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UI UX: Two Terms Important for Understanding the Basics of Good Website Design

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UI UX.

You’ve heard these terms before. You’re not sure what they mean. Maybe at this point you’re too afraid to ask.

Don’t worry. We’re here to explain and keep it simple. Stick with us until the end and we’ll give you all the information you need to know to understand the basics of good website design.

A good website is key to the success of any business, whether you have digital products or not. The key to a good website is good website design. The key to good website design is good UX and UI designers.

So, let’s begin with the difference between the two.

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Website vs. Domain: What’s the Difference, and Why Does it Matter?

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You know that having an online presence is crucial to an effective marketing strategy. Whether you have an ecommerce business or a physical store, your company needs its own website to truly thrive.

The only problem is, you don’t know where to begin. DNS, SSL, website vs domain, it all sounds like sci-fi to you, and you can’t even begin to imagine what GoDaddy does.

The truth is, it isn’t as complicated as it sounds. Thanks to website builders like Squarespace and WordPress, and step-by-step web design tutorials, many beginners can build their brands’ online presence on their own and even master launching their own website.

If you’re looking to begin building the web pages for your business, but don’t know where to start, let us help you out. Good web development starts with the basics, and a great basic thing to know is the difference between your domain name and your website.

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7 Reasons Why You Should Be Using a Social Media Content Calendar

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Linkedin, Facebook, Tiktok, now Threads – there are so many different social media channels it can be hard keeping up with what should be posted when and where and to what target audience.

But there’s no doubt that the benefits of social media marketing are too many to ignore.

There’s no need to throw in the towel because there are too many social platforms to keep up with. Rather than chuck all hopes of running a successful social media campaign in the garbage, what you’ve got to do is develop a social media calendar.

Here’s why social media planning is one of the top social media management tools you need in your digital marketing strategy’s arsenal.

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Why SEO is Important for Small Business and How to Build the Best Strategy

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SEO is important for business.

For big business. For small business. For local business. For ecommerce business. SEO is important for business.

You keep hearing it. But you aren’t sure why SEO is important for business, or what it can do for you. Hell, maybe you’re not even sure what SEO even means.

With how quickly things keep changing, there’s no shame in having questions. And there’s no need to worry, either. We have all the answers you need about SEO strategies and the benefits of SEO to both big and small businesses.

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Do You Need to Try Influencer Marketing? (And What Is It?)

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Influencer marketing is a form of social media marketing that companies can employ to get their products or services in front of their target audience. It’s a digital marketing tool that leverages the followers of an already-established account to reach a new audience (with reciprocity, of course).

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Digital Marketing vs. Traditional Marketing: Finding Your Audience

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For your marketing strategy to reach peak success, it has to reach your target audience. Understanding the differences between digital marketing vs. traditional marketing strategies can make or break your ad campaign’s chance of success.

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Don’t Allow These Common Technical SEO Issues to Hold Your Site Back

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Google algorithm updates have changed the way we look at SEO strategy. (In case you forgot, SEO is that search engine optimization stuff we won’t shut up about.) Our team of experienced digital marketers sees firsthand how technical SEO issues can prevent a website from achieving its full potential.

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When Is It Time For a Local SEO Audit?

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If you’re asking this question, it probably means it’s time.

Every local business needs an effective local SEO strategy to maximize visibility (even not-so-local businesses can still benefit). Local SEO makes sure you’re found by those who want to do business with you (without spending an arm and a leg on advertising campaigns that may or may not find your audience). To cut to the chase, your local search rankings should be a top priority. A local SEO audit is a good place to start. Listen to us, the professionals, when it comes to marketing business information.

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Big Cities Are Overrated — Local Expertise Is Where It’s At

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It should always be a business goal to grow your business. To beef up brand awareness, an effective digital marketing strategy has to be a top priority. More often than not, the best digital marketing agency you can hire is local — because they know your audience. While any marketing firm can make a difference, a high-quality local digital marketing agency offers even more benefits. Trust us, we’d know.

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